Do you know how people are thinking and talking about your brand, products or services? Perhaps you have previously tried to conduct primary research and found ‘question bias’ has affected your strategy implementation? Our social analytics insights team use conversational analyses techniques and social media monitoring to detect answers to your business questions, without you even knowing what to ask!
Discover how data anomalies and patterns can shape and support your human decision-making. We use commercial-off-the-shelf (COTS) as well as proprietary tools and techniques to understand and mine the structured and unstructured data that will give you a competitive knowledge asset.